The trainer behind the plan.
The story
I started FitnessFormula because I kept seeing the same problem: people working hard without making real progress. Not because they lacked effort — but because their training, nutrition, and recovery weren't working together.
Over the last five years I've worked with over 200 clients across personal training, group classes, and nutrition coaching. The common thread is always the same: structure, honesty, and a plan that fits around your actual life.
I'm based in Dublin and work with people at all levels — from complete beginners to experienced athletes looking to break through a plateau. Wherever you're starting from, we build from there.
Philosophy
Progress happens when your training, nutrition, and mindset are aligned. The job of a good coach is to make that alignment feel effortless.
Approach
No one-size-fits-all programmes. Every client gets a plan built around who they are — not a template with their name on it.
Commitment
I'm as invested in your results as you are. If something isn't working, we change it — and you'll always know why.
Qualifications
Personal Training
Level 3 Personal Training Diploma. Certified in strength and conditioning, programme design, and movement assessment.
Nutrition
Level 4 Nutrition Coaching certification. Specialist training in sports nutrition, body composition, and behaviour change.
Group Fitness
Certified group fitness instructor. Trained in HIIT, metabolic conditioning, and mobility programming for mixed-ability groups.
Let's work together